Ice Age 2 The Meltdown Burger King
The Release of Ice Age 2 The Meltdown
Ice Age 2 The Meltdown is a 2006 computer-animated film produced by Blue Sky Studios and released by 20th Century Fox. It is the sequel to Ice Age and the second film in the Ice Age franchise. The film tells the story of a group of animals who must escape from a melting ice sheet to avoid a flood. The film was a commercial success, grossing over $660 million worldwide.
The Partnership with Burger King
Burger King has a long history of partnering with movies and TV shows to promote their brand. In 2006, they partnered with 20th Century Fox to promote Ice Age 2 The Meltdown. The partnership included a series of promotional items that were available with the purchase of a Burger King Kids Meal.
The Ice Age 2 The Meltdown Toys
The promotional items included a series of toys based on characters from the film. The toys featured Manny, Sid, Diego, and Scrat. Each toy had a different action feature that was designed to mimic a scene from the movie. For example, the Manny toy had a button on his back that would make him swing his trunk back and forth.
The Ice Age 2 The Meltdown Video Game
Burger King also offered a video game based on Ice Age 2 The Meltdown as part of the promotion. The game was available for purchase with the Burger King Kids Meal and could be played on a variety of gaming platforms, including the Game Boy Advance, Nintendo DS, and PlayStation Portable.
The Success of the Promotion
The partnership between Burger King and Ice Age 2 The Meltdown was a huge success. The promotional items were very popular with children and helped to drive sales of Burger King Kids Meals. The video game was also well received and helped to further promote the movie.
The Legacy of the Partnership
The partnership between Burger King and Ice Age 2 The Meltdown is still remembered fondly by many people today. The toys and video game are now considered collector's items and are highly sought after by fans of the movie and the franchise. The promotion also helped to establish Burger King as a leader in movie and TV show tie-ins, a tradition that continues to this day.
Conclusion
The partnership between Burger King and Ice Age 2 The Meltdown was a great example of how a promotional tie-in can benefit both parties. The promotion helped to drive sales of Burger King Kids Meals and also helped to promote the movie. The success of the promotion has made it a memorable part of the Ice Age franchise and has helped to establish Burger King as a leader in movie and TV show tie-ins.
