Spirit Stallion Of The Cimarron Burger King
Introduction
Spirit Stallion of the Cimarron Burger King was a promotion run by Burger King in 2002. The promotion was to coincide with the release of the animated movie Spirit: Stallion of the Cimarron, which tells the story of a wild mustang named Spirit and his journey to find freedom. Burger King offered a range of themed toys and merchandise to promote the movie and attract customers to their restaurants.
The Movie
Spirit: Stallion of the Cimarron was released in 2002 and was directed by Kelly Asbury and Lorna Cook. The movie tells the story of a wild mustang named Spirit who is captured by the US army and taken to a cavalry fort. Spirit refuses to be broken, and with the help of a Lakota boy named Little Creek, he escapes and sets out on a journey to find freedom and his herd.
The movie was a critical and commercial success, grossing over $122 million worldwide. It also received an Academy Award nomination for Best Animated Feature.
The Promotion
Burger King's promotion for Spirit: Stallion of the Cimarron included a range of toys and merchandise. The toys were based on characters from the movie, including Spirit, Little Creek, and the Colonel, and were available with the purchase of a Burger King Kids Meal.
The promotion also included themed merchandise, such as cups, watches, and T-shirts, which could be purchased separately.
The promotion was a success for Burger King, with many customers visiting their restaurants to collect the Spirit toys and merchandise.
The Legacy
The Spirit Stallion of the Cimarron Burger King promotion was a memorable event for many people who grew up in the early 2000s. The toys and merchandise offered by Burger King were popular among children and collectors alike, and many people still have fond memories of collecting them.
Although the promotion was only available for a limited time, the Spirit: Stallion of the Cimarron movie has remained popular over the years and has gained a cult following. The movie inspired a Netflix series, Spirit Riding Free, which continues the story of Spirit and his adventures.
Conclusion
The Spirit Stallion of the Cimarron Burger King promotion was a successful marketing campaign that capitalized on the popularity of the Spirit: Stallion of the Cimarron movie. The themed toys and merchandise offered by Burger King were popular among children and collectors alike and remain a memorable event for many people who grew up in the early 2000s.
