Burger King Call Of Duty Qr Code
Introduction
Burger King is one of the most popular fast-food chains in the world. The company has been in business for over 60 years and has expanded its operations to over 100 countries. In recent years, Burger King has been using innovative marketing techniques to attract customers. One of the most popular marketing campaigns was the Burger King Call of Duty QR code. This article will explore what the Burger King Call of Duty QR code is and how it works.
What is the Burger King Call of Duty QR code?
The Burger King Call of Duty QR code was a marketing campaign that was launched in 2013. The campaign was timed to coincide with the release of the popular video game Call of Duty: Ghosts. The QR code was printed on Burger King packaging, and customers who scanned the code were taken to a website where they could enter a sweepstake to win prizes related to the game.
How does the Burger King Call of Duty QR code work?
The Burger King Call of Duty QR code works by using a technology called Quick Response (QR) codes. QR codes are two-dimensional barcodes that can be scanned by a smartphone or tablet. When a customer scans the QR code on their Burger King packaging, they are taken to a website where they can enter a sweepstake to win prizes related to the game Call of Duty: Ghosts.
Why did Burger King use the Call of Duty QR code?
Burger King used the Call of Duty QR code to attract customers to their restaurants. By partnering with Call of Duty: Ghosts, Burger King was able to tap into the gaming community, which is a large and growing market. The QR code was an innovative way to engage customers and create a buzz around the promotion.
What were the prizes?
The prizes for the Burger King Call of Duty QR code sweepstake included copies of Call of Duty: Ghosts, Xbox One consoles, and Burger King gift cards. There were over 1,000 prizes available to be won, and the promotion was a huge success.
Conclusion
The Burger King Call of Duty QR code was an innovative marketing campaign that was successful in attracting customers to Burger King restaurants. By partnering with Call of Duty: Ghosts, Burger King was able to tap into the gaming community and create a buzz around the promotion. The sweepstake prizes were an added incentive for customers to participate in the promotion. The use of QR codes is becoming increasingly popular in marketing campaigns, and Burger King was able to use this technology to their advantage.
