Burger King Call Of Duty In Us
The Collaboration
Burger King, a popular fast-food chain, collaborated with Activision Publishing, Inc., a video game publisher, to promote the release of Call of Duty: Modern Warfare in the United States. The collaboration was aimed at providing gamers with a unique dining experience while playing the game.
The Promotion
The promotion was launched on October 24, 2019, and was available for a limited time at select Burger King locations in the United States. Customers who purchased a Whopper meal at participating locations received a code that could be redeemed for a free copy of Call of Duty: Modern Warfare.
The Experience
Burger King transformed its restaurants into gaming lounges, complete with gaming stations, flat-screen TVs, and branded gaming chairs. Customers could enjoy their meals while playing Call of Duty: Modern Warfare with their friends or other gamers.
The Impact
The collaboration between Burger King and Activision Publishing, Inc. was a huge success, generating buzz on social media and attracting a younger demographic to Burger King restaurants. The promotion also helped to boost sales for both Burger King and Activision Publishing, Inc.
The Future
Burger King and Activision Publishing, Inc. have not announced plans for another collaboration, but the success of their previous partnership suggests that we may see something similar in the future. As the gaming industry continues to grow, we can expect to see more collaborations between fast-food chains and video game publishers.
The Conclusion
Burger King's collaboration with Activision Publishing, Inc. to promote Call of Duty: Modern Warfare was a unique and successful marketing campaign. It provided gamers with a fun and memorable dining experience while promoting the release of the highly anticipated video game. The success of the partnership suggests that we may see more collaborations between fast-food chains and video game publishers in the future.