The Road To El Dorado Burger King
If you were a child in the early 2000s, chances are you remember the excitement surrounding The Road To El Dorado promotion at Burger King. Featuring toys, collectibles, and even a special menu, this promotion captured the attention of kids and adults alike.
What Was The Road To El Dorado?
The Road To El Dorado was a DreamWorks animated film released in 2000. The movie followed two Spanish con artists, Tulio and Miguel, as they journeyed to the city of gold, El Dorado. Along the way, they encountered a variety of obstacles, including a high priest who believed they were gods.
Burger King partnered with DreamWorks to create a promotion based on the movie. The promotion included toys, collectibles, and a special menu featuring items like the El Dorado Whopper and the Choco-lot Shake.
The Toys
One of the most exciting parts of The Road To El Dorado promotion was the toys. Burger King offered a variety of toys featuring characters from the movie, including Tulio, Miguel, and the high priest Tzekel-Kan.
Some of the toys were interactive, like the El Dorado Adventure Set, which included a map and a decoder to help kids decipher clues. Others were collectible figures, like the Tulio and Miguel figures that came in their own display cases.
The Collectibles
In addition to the toys, Burger King offered a variety of collectibles as part of The Road To El Dorado promotion. These included cups, placemats, and even a limited edition El Dorado watch.
One of the most popular collectibles was the set of four drinking glasses featuring scenes from the movie. These glasses are still sought after by collectors today.
The Special Menu
Along with the toys and collectibles, Burger King offered a special menu during The Road To El Dorado promotion. This menu included items like the El Dorado Whopper, which featured a flame-grilled beef patty topped with bacon, cheese, lettuce, tomato, and a tangy El Dorado sauce.
Other menu items included the Choco-lot Shake, which featured chocolate ice cream blended with Oreo cookie pieces, and the El Dorado Chicken Sandwich, which featured a crispy chicken patty topped with bacon, cheese, and El Dorado sauce.
The Legacy of The Road To El Dorado Promotion
The Road To El Dorado promotion was a huge success for Burger King and DreamWorks. Kids and adults alike were excited about the toys, collectibles, and special menu items, and the promotion helped to drive sales for Burger King.
Today, The Road To El Dorado promotion is remembered fondly as a fun and exciting time for Burger King fans. The toys and collectibles are still sought after by collectors, and the special menu items are remembered as some of the best promotional items ever offered by a fast food chain.
Conclusion
The Road To El Dorado promotion was a huge success for Burger King and DreamWorks. Featuring toys, collectibles, and a special menu, this promotion captured the attention of kids and adults alike. Today, The Road To El Dorado is remembered fondly as one of the most exciting promotions ever offered by a fast food chain.