The Profit An Inside Look Standard Burger
Introduction
Standard Burger is a restaurant chain that was featured on the popular TV show, The Profit. The show is hosted by Marcus Lemonis, who invests his own money in struggling businesses in exchange for a percentage of ownership. Standard Burger was one of the businesses that caught his attention, and he decided to invest in it. This article will take an inside look at Standard Burger and how it has fared since appearing on the show.
The Beginning
Standard Burger was started in 2005 by brothers, Pedro and Rodolfo Garcia. The restaurant chain had four locations in Miami, Florida, but was struggling to make a profit. The brothers had a passion for burgers and wanted to create a restaurant that served high-quality burgers made with fresh ingredients. However, they lacked the business acumen to make their dream a reality.
The Profit Steps In
Marcus Lemonis saw potential in Standard Burger and decided to invest $300,000 in the business in exchange for a 90% ownership stake. He knew that the brothers had a great product, but needed help with the business side of things. Lemonis brought in his team of experts to help revamp the menu, streamline operations, and improve the overall customer experience.
Changes Made
One of the biggest changes that Lemonis made was to simplify the menu. Standard Burger had over 30 menu items, which made it difficult for customers to make a decision. Lemonis and his team narrowed it down to just a handful of signature burgers, fries, and shakes. This made the ordering process much easier for customers and also helped to reduce food waste.
Improving the Customer Experience
Another area that Lemonis and his team focused on was improving the overall customer experience. They revamped the restaurant's interior, making it more modern and inviting. They also implemented a new ordering system that allowed customers to place their orders online and pick them up in-store. This helped to reduce wait times and made the ordering process more efficient.
The Results
Since appearing on The Profit, Standard Burger has seen a significant improvement in its financials. The restaurant chain has increased its revenue by 25% and has opened two new locations. The changes that Lemonis and his team made have helped to streamline operations and improve the overall customer experience, which has resulted in more repeat business.
Conclusion
Standard Burger is a great example of how a struggling business can turn things around with the right help. Marcus Lemonis and his team were able to identify the areas that needed improvement and implement changes that have resulted in a more profitable business. Standard Burger is now a thriving restaurant chain that serves high-quality burgers and has a loyal customer base. If you're ever in Miami, be sure to stop by and try one of their delicious burgers!
