That Girl Lay Lay The Burger Games
Introduction
That Girl Lay Lay, whose real name is Alaya High, is an American rapper and social media star. She first rose to fame after her freestyle rap video went viral on Instagram, and she has since gained millions of followers on various social media platforms. Recently, she has partnered with McDonald's for their new promotional campaign, The Burger Games. In this article, we will discuss the details of the campaign and how That Girl Lay Lay is involved.
The Burger Games
McDonald's recently launched a new promotional campaign called The Burger Games, which is a play on the popular book and movie series, The Hunger Games. The campaign features three new burgers: the BBQ Bacon Stack, the Classic Chicken, and the Spicy Chicken. McDonald's has invited three social media stars to represent each burger and compete against each other in a series of challenges. That Girl Lay Lay was chosen to represent the Spicy Chicken burger.
That Girl Lay Lay's Involvement
As the representative for the Spicy Chicken burger, That Girl Lay Lay has been promoting the burger on her social media accounts. She has posted several videos and photos on Instagram and TikTok, showcasing the burger and encouraging her followers to try it. She has also participated in the challenges for The Burger Games, which include a dance-off, a trivia game, and a taste test.
The Benefits for McDonald's and That Girl Lay Lay
The Burger Games campaign has been a win-win situation for both McDonald's and That Girl Lay Lay. McDonald's has seen an increase in sales since the launch of the campaign, and the social media buzz around the promotion has helped to attract more customers. That Girl Lay Lay has also gained more exposure and followers as a result of her involvement in the campaign. Her partnership with McDonald's has also helped to solidify her status as a rising star in the music and entertainment industry.
The Impact on the Fast Food Industry
McDonald's is not the first fast food chain to partner with social media stars for promotional campaigns, and it certainly won't be the last. The use of social media influencers has become a popular marketing tactic for many companies, as it allows them to reach a wider and younger audience. The success of The Burger Games campaign has shown that social media influencers can have a significant impact on the fast food industry.
Conclusion
That Girl Lay Lay's partnership with McDonald's for The Burger Games campaign has been a successful collaboration. The campaign has helped to boost sales for McDonald's and has raised That Girl Lay Lay's profile in the entertainment industry. The use of social media influencers in marketing campaigns is a trend that is likely to continue, as companies seek to reach a younger and more diverse audience. Overall, The Burger Games campaign has been a tasty success for both McDonald's and That Girl Lay Lay.
