Burger King Transformers Dark Of The Moon
If you're a fan of the Transformers movie franchise, then you might be interested in the Burger King Transformers Dark Of The Moon promotion. This limited-time promotion was launched in 2011 to coincide with the release of the third Transformers movie, Dark Of The Moon. Burger King offered a range of movie-themed toys and collectibles with their kids' meals, which were a hit with fans of all ages.
The Toys
The main attraction of the Burger King Transformers Dark Of The Moon promotion was the range of toys that were available. There were 16 different toys to collect, each one featuring a different character from the movie. The toys included Optimus Prime, Bumblebee, Megatron, Shockwave, and many more.
Each toy had its own unique features and could transform from a vehicle into a robot. Some of the toys even had lights and sounds, which made them even more fun to play with. The toys were made from high-quality materials and were designed to withstand hours of playtime.
The Collectibles
In addition to the toys, Burger King also offered a range of collectibles as part of the Transformers Dark Of The Moon promotion. These included cups, meal boxes, and posters, all featuring characters from the movie. The collectibles were a great way to show off your love for the Transformers franchise and were a must-have for any serious collector.
The Promotion
The Burger King Transformers Dark Of The Moon promotion was a huge success, with fans of all ages rushing to their local Burger King to collect the toys and collectibles. The promotion ran for a limited time only, so fans had to act fast to get their hands on everything.
The promotion was also a great marketing tool for the Transformers movie franchise, as it helped to generate buzz and excitement around the release of the third movie. It was a win-win situation for both Burger King and the movie studio.
The Legacy
The Burger King Transformers Dark Of The Moon promotion may have been a temporary thing, but its legacy lives on. The toys and collectibles are now highly sought after by collectors, and some of them can fetch high prices on the secondary market.
The promotion also helped to cement the relationship between Burger King and the Transformers movie franchise, and the two have since collaborated on other promotions and marketing campaigns. It just goes to show how powerful a marketing tool a successful promotion can be.
Conclusion
The Burger King Transformers Dark Of The Moon promotion was a huge success and is still remembered fondly by fans of the franchise. The toys and collectibles are now highly sought after by collectors, and the promotion helped to generate buzz and excitement around the release of the third Transformers movie. It just goes to show how effective a well-executed promotion can be, and it's something that other companies could learn from.
