Burger King The Road To El Dorado
Introduction
Burger King, one of the world's largest fast-food chains, has always been known for its delicious burgers and fries. However, in the year 2000, Burger King partnered with DreamWorks Animation to launch a promotional campaign that would go down in history as one of the most successful marketing campaigns of all time. The campaign was called "The Road to El Dorado," and it was based on the movie of the same name.
The Movie
The Road to El Dorado is an animated movie released by DreamWorks Animation in the year 2000. The movie is about two friends, Miguel and Tulio, who are con artists that stumble upon a map that leads to the city of gold, El Dorado. They embark on a journey to find the city and the gold, and along the way, they meet a beautiful woman named Chel. The movie is filled with adventure, humor, and great music, and it was a hit at the box office.
The Campaign
The Road to El Dorado campaign was launched by Burger King in partnership with DreamWorks Animation to promote the movie. The campaign consisted of a series of collectible toys that were given away with the purchase of a Burger King Kids Meal. Each toy represented a character from the movie, and there were a total of 10 toys in the series.
The toys were a huge hit with kids and adults alike, and they became highly sought after collectibles. The campaign was so successful that Burger King had to order more toys to keep up with the demand.
The Impact
The Road to El Dorado campaign was a massive success for Burger King. It not only helped to promote the movie but also increased the sales of Burger King Kids Meals. The campaign was so successful that Burger King went on to launch several other promotional campaigns in partnership with DreamWorks Animation, including campaigns for movies like Shrek and Madagascar.
The Road to El Dorado campaign also had a lasting impact on the fast-food industry. It showed that promotional campaigns could be highly effective in increasing sales and promoting movies. Today, many fast-food chains partner with movie studios to launch promotional campaigns, and the success of these campaigns can be traced back to the Road to El Dorado campaign.
Conclusion
The Road to El Dorado campaign was a huge success for Burger King and DreamWorks Animation. It not only helped to promote the movie but also increased the sales of Burger King Kids Meals. The campaign showed that promotional campaigns could be highly effective in increasing sales and promoting movies, and it had a lasting impact on the fast-food industry. Today, many fast-food chains partner with movie studios to launch promotional campaigns, and the success of these campaigns can be traced back to the Road to El Dorado campaign.
