Burger King Order From Mcdonald's Campaign
Introduction
Burger King recently launched a new campaign that encourages customers to order from their biggest competitor, McDonald's. This unconventional marketing strategy has gained a lot of attention and sparked a lot of conversation online. In this article, we'll dive into the details of Burger King's "Order From McDonald's" campaign and explore why they decided to take this approach.
The Campaign
The "Order From McDonald's" campaign was launched in Brazil, where Burger King created a limited-time offer that allowed customers to order from McDonald's through the Burger King app. This offer gave customers a Whopper for just 1 cent if they ordered from McDonald's using the app's geolocation feature.
The promotion was called the "Whopper Detour" and was intended to drive more traffic to Burger King's app. The idea was that customers would go to McDonald's, but then be redirected to Burger King to claim their Whopper deal.
The Reasoning
So why did Burger King decide to launch a campaign that promotes their biggest rival? The answer lies in the age-old marketing strategy of "disruption".
Burger King wanted to disrupt the fast-food industry by doing something unexpected and creating a buzz. By encouraging customers to order from McDonald's, they were able to create a sense of intrigue and get people talking about their brand.
Another reason for this campaign was to show that Burger King is confident in their product and not afraid of competition. By offering a deal for McDonald's customers, they were essentially saying that they believe their Whopper is better than anything McDonald's has to offer.
The Results
The "Order From McDonald's" campaign was a huge success for Burger King. The company reported that the Whopper Detour promotion led to a 37% increase in the Burger King app downloads and a 300% increase in mobile orders.
In addition to the increase in app usage, the campaign also generated a lot of buzz on social media. The hashtag #WhopperDetour was used over 1 million times on Twitter, and the campaign was covered by major news outlets around the world.
Conclusion
Burger King's "Order From McDonald's" campaign was a bold move that paid off in a big way. By disrupting the fast-food industry and creating a buzz, they were able to increase their app usage and generate a lot of attention online. This campaign is a great example of how taking risks and doing something unexpected can lead to great results in the world of marketing.