Have It Your Way Burger King Commercial
The Have It Your Way Burger King Commercial is one of the most iconic commercials in the history of advertising. It was first introduced in 1974 and was an instant hit. The commercial featured a jingle with the famous tagline "Have it your way" which quickly became a part of pop culture.
The commercial was aimed at promoting Burger King's philosophy of allowing customers to customize their burger according to their preferences. This concept was revolutionary at the time as most fast-food restaurants served a standard burger with no customization options.
The Making of the Commercial
The Have It Your Way Burger King Commercial was created by the advertising agency J. Walter Thompson. The agency worked closely with Burger King to come up with the concept for the commercial.
The commercial was shot in a Burger King restaurant in California. The set was designed to look like a typical Burger King restaurant with all the fixtures and furniture being authentic.
The commercial featured a group of young people who were singing and dancing to the jingle while customizing their burgers. The choreography for the commercial was created by Toni Basil who is famous for her work in the music industry.
The Impact of the Commercial
The Have It Your Way Burger King Commercial had a significant impact on the fast-food industry. It introduced the concept of customization to fast-food restaurants and paved the way for other chains to follow suit.
The commercial also had a significant impact on Burger King's sales. After the commercial was released, Burger King saw a significant increase in sales, and the company's market share grew substantially.
The jingle "Have it your way" became a part of pop culture and was referenced in movies, TV shows, and even other commercials.
The Legacy of the Commercial
The Have It Your Way Burger King Commercial has a lasting legacy in the world of advertising. It is still considered one of the most iconic commercials of all time and is often referenced in discussions about the history of advertising.
The commercial's impact on the fast-food industry is still felt today. Most fast-food chains now offer customization options, and this concept has become an essential part of the industry.
The jingle "Have it your way" is still remembered by people today, even those who were not alive when the commercial was first released. It has become a part of pop culture and is often used in parodies and memes.
Conclusion
The Have It Your Way Burger King Commercial is a true icon of advertising. It introduced the concept of customization to the fast-food industry and had a significant impact on Burger King's sales and market share. The commercial's legacy is still felt today, and it will always be remembered as one of the most iconic commercials of all time.
