Burger King Modern Warfare 2 Meal Us
The Story Behind the Burger King Modern Warfare 2 Meal
In 2009, Burger King teamed up with Activision to release a limited-time meal that would coincide with the release of the highly anticipated video game, Call of Duty: Modern Warfare 2. The meal was marketed as the "Burger King Modern Warfare 2 Meal" and included a double cheeseburger, small fries, and a choice of either a 20-ounce soda or a shake for $6.99.
This was not the first time that Burger King had partnered with a major entertainment company. In the past, they had teamed up with Disney, Nickelodeon, and Star Wars to promote their products. However, the partnership with Activision was the first time that a fast food chain had partnered with a video game company to release a meal.
The Impact of the Burger King Modern Warfare 2 Meal
The Burger King Modern Warfare 2 Meal was a huge success for both Burger King and Activision. The meal sold out in many locations on the first day of its release, and Burger King reported a significant increase in sales during the promotion period. The partnership also helped to generate buzz for the release of Modern Warfare 2, which went on to become one of the best-selling video games of all time.
The success of the Burger King Modern Warfare 2 Meal also paved the way for other fast food chains to team up with video game companies. In 2011, Taco Bell partnered with Sony to release a meal that included a PlayStation Vita giveaway, and in 2016, Pizza Hut partnered with Microsoft to release a meal that included a chance to win an Xbox One S.
The Legacy of the Burger King Modern Warfare 2 Meal
Although the Burger King Modern Warfare 2 Meal was only available for a limited time, its impact can still be felt today. The partnership between Burger King and Activision paved the way for other fast food and entertainment partnerships, and it showed that there was a market for video game-themed meals. Today, many fast food chains offer meals that are tied to major entertainment releases, including movies, video games, and TV shows.
The Burger King Modern Warfare 2 Meal also helped to solidify the relationship between video games and fast food. Many gamers have fond memories of grabbing a Burger King meal before heading home to play Modern Warfare 2, and the meal has become a nostalgic symbol of a bygone era in gaming culture.
Conclusion
The Burger King Modern Warfare 2 Meal was a groundbreaking partnership between a fast food chain and a video game company. It helped to generate buzz for the release of Modern Warfare 2 and paved the way for other fast food and entertainment partnerships. Today, many gamers look back on the meal with fond memories, and it has become a nostalgic symbol of a bygone era in gaming culture.
