Burger King Making Fun Of Big Mac
Introduction
Burger King, a popular fast food chain, has recently taken a jab at its competitor, McDonald's, by making fun of its signature burger, the Big Mac. This move has caused quite a stir in the fast food industry, with many people wondering why Burger King would risk taking such a bold step.
The Ad Campaign
The ad campaign in question features a series of billboards that read "The Whopper Detour. You're one flame-grilled Whopper away from free. Order now on the BK app." The ad goes on to explain that customers can get a free Whopper by using the Burger King app and placing their order within 600 feet of a McDonald's.
This campaign is not only a jab at McDonald's but also a clever marketing strategy to encourage customers to download the Burger King app and try their burgers. It's a bold move that shows Burger King is not afraid to take risks to stand out in a crowded market.
The Reaction
Unsurprisingly, McDonald's was not too happy with this ad campaign and responded by tweeting "brb changing our name to McDonald's iPhone XS Max." However, many customers found the ad to be amusing and praised Burger King for its creativity.
Regardless of the reaction, the ad campaign was a success, with Burger King reporting a significant increase in app downloads and sales.
The History
This is not the first time Burger King has taken a jab at McDonald's. In 2015, Burger King released a Halloween-themed Whopper that had a black bun. The ad campaign for the burger featured a group of people dressed in McDonald's costumes, with the tagline "Come as a clown, eat like a king."
Burger King has a long history of taking risks with its marketing campaigns. While some have been successful, others have been controversial, such as the "Subservient Chicken" campaign, which featured a man dressed in a chicken suit who would perform any action requested by the user.
The Future
It's clear that Burger King is not afraid to take risks and stand out in a crowded market. With the success of the Whopper Detour campaign, we can expect to see more bold marketing strategies from the fast food chain in the future.
Conclusion
Burger King's recent ad campaign taking a jab at McDonald's has caused quite a stir in the fast food industry. While some have criticized the move as being disrespectful, others have praised Burger King for its creativity and boldness. Regardless of the reaction, the campaign was a success, with Burger King reporting a significant increase in app downloads and sales. It's clear that Burger King is not afraid to take risks and stand out in a crowded market, and we can expect to see more bold marketing strategies from the fast food chain in the future.
