Burger King Have It Your Way Commercial 1974
In 1974, Burger King launched a groundbreaking advertising campaign called "Have It Your Way." The campaign featured a catchy jingle and a revolutionary concept that allowed customers to customize their burgers to their liking. The commercial became an instant hit and helped Burger King become one of the most popular fast food chains in the world.
The Birth of "Have It Your Way"
The "Have It Your Way" campaign was first launched in 1974 by Burger King's advertising agency, J. Walter Thompson. The concept was simple: instead of ordering a pre-made burger, customers could customize their burger by specifying exactly what they wanted on it. This was a groundbreaking concept at the time, as other fast food chains only offered pre-made burgers.
The campaign was accompanied by a catchy jingle that went like this:
Hold the pickle, hold the lettuce
Special orders don't upset us
All we ask is that you let us
Serve it your way
The jingle was so popular that it became a hit song in its own right, reaching number 60 on the Billboard Hot 100 chart in 1974.
The Commercial
The "Have It Your Way" commercial featured a young couple driving up to a Burger King drive-thru. The couple orders a burger, but the cashier tells them that they can customize it however they like. The couple is initially surprised by this, but then they start to get creative with their order.
They ask for extra pickles, extra ketchup, and no onions. The cashier repeats their order back to them, confirming that they want their burger "their way." The couple is thrilled with the concept and drives off happily with their customized burger.
The Impact of the Campaign
The "Have It Your Way" campaign was a massive success for Burger King. The concept of customizable burgers was a hit with consumers, and it helped Burger King stand out from its competitors.
The campaign also helped Burger King become one of the most popular fast food chains in the world. By the end of the 1970s, Burger King had over 2,000 locations worldwide, and the "Have It Your Way" concept had become a staple of the brand.
The Legacy of "Have It Your Way"
The "Have It Your Way" campaign has had a lasting impact on the fast food industry. Today, most fast food chains offer customizable burgers, and the concept has become a standard part of the industry.
Burger King has continued to use the "Have It Your Way" slogan in its marketing campaigns over the years, and the jingle has become a classic piece of pop culture. The commercial itself has been parodied and referenced in countless movies, TV shows, and commercials.
Conclusion
The "Have It Your Way" campaign was a game-changer for the fast food industry, and it helped Burger King become one of the most beloved fast food chains in the world. The campaign's legacy can still be felt today, as customizable burgers have become a staple of the industry. The jingle and commercial have become iconic pieces of pop culture, and they will always be remembered as a pioneering moment in advertising history.
