Burger King Glow In The Dark Trolls
Introduction
Burger King is one of the world's most popular fast-food chains, known for its delicious burgers and fries. But in recent years, the company has also become known for its innovative marketing strategies. One such strategy is the use of glow in the dark trolls to promote its brand. In this article, we will explore how Burger King came up with this unique idea and how it has helped the company stand out from its competitors.
The Idea Behind the Trolls
In 2017, Burger King released a new burger called the "Nightmare King." To promote this burger, the company decided to do something different. They came up with the idea of using glow in the dark trolls to create buzz around the burger. The trolls were small plastic toys that glowed in the dark and were given out for free with every purchase of the Nightmare King. The idea was to create a sense of excitement and anticipation around the burger, and it worked.
The Success of the Campaign
The glow in the dark trolls campaign was a huge success for Burger King. It generated a lot of buzz on social media, with people sharing pictures of their trolls and talking about the campaign. The company also saw an increase in sales of the Nightmare King burger, which was the goal of the campaign. The trolls became a collectible item, with some people even selling them online for a profit.
The Impact on Burger King's Brand
The glow in the dark trolls campaign was not just successful in terms of sales. It also had a positive impact on Burger King's brand. The campaign showed that the company was willing to take risks and try new things to promote its products. It also showed that Burger King was a fun and playful brand that didn't take itself too seriously. This helped the company stand out from its competitors and created a strong emotional connection with its customers.
The Importance of Innovation in Marketing
The glow in the dark trolls campaign is a great example of how innovation can help companies stand out in a crowded market. By doing something different and creative, Burger King was able to capture people's attention and generate excitement around its brand. This is important in today's world, where consumers are bombarded with advertising messages all the time. To be successful, companies need to find ways to break through the clutter and capture people's attention.
Conclusion
Overall, the glow in the dark trolls campaign was a huge success for Burger King. It generated excitement around the Nightmare King burger and helped the company stand out from its competitors. The campaign also showed the importance of innovation in marketing and how it can help companies capture people's attention. As Burger King continues to come up with new and creative marketing strategies, it will be interesting to see what they come up with next.
