Carl's Jr All Natural Burger Commercial
Carl's Jr is a popular fast-food chain which is known for its delicious burgers. In 2015, the company launched a new product called "All Natural Burger". This burger is made from grass-fed beef and does not contain any antibiotics, steroids, or added hormones. Carl's Jr introduced this burger through a commercial which gained a lot of attention from the public.
The Concept of the Commercial
The concept of the commercial was to show the customers that they are getting a healthy and natural burger. The commercial featured a beautiful model named Charlotte McKinney. The commercial was shot in a farmer's market where Charlotte McKinney was seen walking around in a bikini while holding the All Natural Burger. The commercial was very controversial and received a lot of criticism from the public as well as other fast-food chains.
The Controversy
The commercial was criticized for being sexist and objectifying women. Many people claimed that the commercial had nothing to do with the burger and was only made to grab attention through the use of an attractive model. The commercial was also criticized by other fast-food chains who claimed that Carl's Jr was misleading the customers by promoting the burger as "All Natural" when it was not entirely true.
The Impact of the Commercial
The commercial had a huge impact on the sales of the All Natural Burger. The commercial went viral on social media and gained millions of views. Despite the controversy, many people still wanted to try the burger and see if it was as good as advertised. The All Natural Burger became one of the best-selling items on the Carl's Jr menu.
The Response from Carl's Jr
Carl's Jr responded to the criticism by claiming that the commercial was made to highlight the natural ingredients used in the burger. The company also defended their use of an attractive model by saying that they were only following the trend of using sex appeal in advertisements. Carl's Jr also provided evidence to prove that their All Natural Burger was indeed made from grass-fed beef and did not contain any antibiotics, steroids, or added hormones.
The Legacy of the Commercial
The All Natural Burger commercial became one of the most talked-about advertisements of 2015. The commercial had a huge impact on the fast-food industry and changed the way other fast-food chains marketed their products. The commercial also sparked a debate about the use of sex appeal in advertisements and raised questions about the authenticity of the "All Natural" label.
Conclusion
The Carl's Jr All Natural Burger commercial was a controversial but successful advertisement. The commercial gained a lot of attention from the public and helped to increase the sales of the All Natural Burger. The commercial also raised important questions about the use of sex appeal in advertisements and the authenticity of the "All Natural" label. Despite the controversy, the commercial will always be remembered as one of the most iconic advertisements in the fast-food industry.