Call Of Duty Modern Warfare 2 X Burger King
The Collaboration between Call of Duty Modern Warfare 2 and Burger King
Call of Duty Modern Warfare 2 is a first-person shooter video game that was released in November 2009. It was developed by Infinity Ward and published by Activision. The game was a massive success, selling over 25 million copies worldwide. Burger King, on the other hand, is a fast-food chain that is well known for its burgers and sandwiches. In 2009, the two companies collaborated to promote the game and the fast-food chain.
The Promotion Strategy
The collaboration between Call of Duty Modern Warfare 2 and Burger King was a promotion strategy that aimed to increase the sales of both the game and the fast-food chain. The promotion was called "The King's Challenge" and it involved players completing challenges in the game to unlock exclusive Burger King items. These items included virtual Burger King branded weapons and a Burger King uniform for the player's avatar.
The King's Challenge
The King's Challenge was a set of challenges that players had to complete in the game to unlock the exclusive Burger King items. The challenges ranged from killing a certain number of enemies to completing a level within a specific time frame. Once the players completed the challenges, they were rewarded with the Burger King items.
The Burger King Items
The Burger King items that players could unlock through The King's Challenge included a virtual Burger King branded shotgun, a virtual Burger King branded mask, and a virtual Burger King uniform for the player's avatar. These items were only available to players who completed the challenges, making them highly sought after by Call of Duty Modern Warfare 2 players.
The Success of the Collaboration
The collaboration between Call of Duty Modern Warfare 2 and Burger King was a massive success. It generated a lot of buzz and excitement among players, which led to an increase in sales for both the game and the fast-food chain. The promotion also helped to reinforce the brands of both companies and created a positive image for them.
The Legacy of the Collaboration
The collaboration between Call of Duty Modern Warfare 2 and Burger King has left a lasting legacy in the gaming industry. It showed that collaborations between video game companies and fast-food chains could be successful and that they could help to promote each other's products. The collaboration also paved the way for other similar promotions in the future.
The Future of Collaborations
The success of the collaboration between Call of Duty Modern Warfare 2 and Burger King has opened up new possibilities for future collaborations between video game companies and fast-food chains. These collaborations can help to promote both products and can create a positive image for the brands involved. As the gaming industry continues to grow, we can expect to see more collaborations like this in the future.
Conclusion
The collaboration between Call of Duty Modern Warfare 2 and Burger King was a successful promotion that helped to increase the sales of both the game and the fast-food chain. The King's Challenge was a unique way of promoting the game, and the exclusive Burger King items added an extra layer of excitement for players. The collaboration has left a lasting legacy in the gaming industry and has opened up new possibilities for future collaborations between video game companies and fast-food chains.
