Burn That Ad Burger King Case Study
Burger King, one of the leading fast-food chains, has always been known for its innovative marketing campaigns. They have always tried to come up with something unique and catchy to attract customers. In 2019, Burger King launched a new marketing campaign called 'Burn That Ad' that took the advertising world by storm. The campaign was a huge success, and it proved to be a game-changer in the world of marketing.
The Concept
The concept of the 'Burn That Ad' campaign was simple yet brilliant. Burger King asked its customers to download their app, click on the 'Burn That Ad' button, and point their phone at any McDonald's advertisement. The app would then burn the advertisement, and in return, the customer would receive a coupon for a free Whopper. The campaign was aimed at promoting Burger King's flame-grilled burgers and taking a dig at McDonald's, which uses a different cooking method for its burgers.
Why It Worked
The 'Burn That Ad' campaign was a huge success for several reasons. Firstly, it was unique and different from the traditional marketing campaigns that we usually see. It was interactive, and it gave the customers a chance to participate in the campaign. Secondly, it was aimed at the right target audience, which was the millennials who are always looking for something new and exciting. Lastly, it was successful in creating a buzz on social media, which helped in spreading the word about the campaign.
The Impact
The 'Burn That Ad' campaign had a significant impact on Burger King's business. It helped in increasing the footfall in their outlets, and it also helped in boosting their sales. The campaign was successful in creating a buzz on social media, which helped in increasing their brand awareness. It also helped in positioning Burger King as a brand that is innovative and always comes up with something new.
The Lessons Learned
The 'Burn That Ad' campaign taught us several lessons that can be applied to any marketing campaign. Firstly, it showed us the importance of being unique and different from the rest. Secondly, it emphasized the importance of targeting the right audience. Lastly, it showed us the importance of creating a buzz on social media, which can help in spreading the word about the campaign.
Conclusion
The 'Burn That Ad' campaign was a revolutionary marketing strategy that proved to be a game-changer in the world of marketing. It was successful in creating a buzz on social media, increasing Burger King's brand awareness, and boosting their sales. The campaign taught us several lessons that can be applied to any marketing campaign. It is a perfect example of how an innovative and unique idea can help in achieving success in the world of marketing.