Burger King Vs Mcdonald's Market Share
Introduction
Burger King and McDonald's are two of the biggest fast food chains in the world. Both companies have been in the market for decades, and they have a significant market share. In this article, we will compare the market share of Burger King and McDonald's and try to understand the reasons behind their success.
Burger King Market Share
Burger King is an American fast food chain that was founded in 1953. The company has more than 17,000 restaurants in 100 countries worldwide. According to Statista, Burger King had a market share of 6.2% in the United States fast food industry in 2020. This puts Burger King in the third position after McDonald's and Starbucks.
McDonald's Market Share
McDonald's is an American fast food chain that was founded in 1940. The company has more than 38,000 restaurants in 119 countries worldwide. According to Statista, McDonald's had a market share of 17.8% in the United States fast food industry in 2020. This puts McDonald's in the first position in the industry.
Reasons Behind McDonald's Success
McDonald's has been in the market for decades, and they have developed a strong brand image. They have a wide range of menu items, and they cater to different age groups. McDonald's has also been successful in their advertising campaigns, which have helped them gain popularity among consumers. Another reason for McDonald's success is their franchise model. They have a large number of franchisees, which allows them to expand their business quickly.
Reasons Behind Burger King's Success
Burger King has also been in the market for decades, and they have a strong brand image. They have a unique flame-grilled burger that sets them apart from other fast food chains. Burger King has also been successful in their advertising campaigns, which have helped them gain popularity. Another reason for Burger King's success is their menu innovation. They have introduced new menu items, such as the Impossible Whopper, which has helped them attract new customers.
Burger King Vs McDonald's International Market Share
When it comes to international market share, McDonald's is the clear winner. According to Statista, McDonald's had a market share of 42.4% in the global fast food industry in 2020. Burger King, on the other hand, had a market share of 4.4%. This indicates that McDonald's has been more successful in expanding their business globally.
Conclusion
Burger King and McDonald's are two of the biggest fast food chains in the world. Both companies have a significant market share, but McDonald's is the clear winner when it comes to international market share. The reasons behind their success include their strong brand image, wide range of menu items, successful advertising campaigns, and franchise model. Burger King has also been successful in their menu innovation, which has helped them attract new customers.
Meta Description
Compare the market share of Burger King and McDonald's and understand the reasons behind their success. Learn why McDonald's is the clear winner when it comes to international market share.
Meta Keywords
Burger King, McDonald's, market share, fast food industry, international market share, brand image, menu items, advertising campaigns, franchise model, menu innovation.
