Burger King I Need Big King Song
Introduction
Burger King is a popular fast-food chain that has been serving delicious burgers to its customers for several years. To keep up with the changing times, the company has launched various marketing campaigns to attract more customers. One of their most successful marketing campaigns was the "I Need Big King Song." This article will discuss the history and significance of this campaign.
What is the "I Need Big King Song"?
The "I Need Big King Song" was a marketing campaign launched by Burger King in 2014 to promote their Big King sandwich. The song was created by Ali Dee, a famous music producer, and was sung by a group of singers. The campaign included a video that featured the song and showed people enjoying the Big King sandwich.
Why was the "I Need Big King Song" successful?
The "I Need Big King Song" was successful because it was catchy, humorous, and relatable. The song had a simple tune and lyrics that were easy to remember. The video showed people of all ages enjoying the Big King sandwich, making it relatable to everyone. Lastly, the humor in the video made it entertaining to watch, and people shared it on social media platforms.
Impact of the "I Need Big King Song" campaign
The "I Need Big King Song" campaign had a massive impact on Burger King's sales. The company reported a 0.4% increase in same-store sales in the fourth quarter of 2014, which they attributed to the success of this campaign. The video was viewed more than six million times on YouTube and shared widely on social media, increasing the brand's visibility.
Conclusion
The "I Need Big King Song" campaign was a massive success for Burger King, and it showed the power of a well-executed marketing campaign. The catchy tune, humorous video, and relatable message made it popular among people of all ages. The campaign helped increase the company's sales and visibility, making it a great example of successful marketing.